Lotte Mart Presents 'Animal Welfare Chicken' to Celebrate Lotte Giants Opening Game
Lotte Mart is launching 'Animal Welfare Chicken Coated with Oats' to commemorate its founding anniversary and the opening game of the Lotte Giants' regular season.
View original image[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 1st that it will launch 'Oat-Coated Animal Welfare Chicken,' made from animal welfare chicken meat, to commemorate its founding day and the opening game of the Lotte Giants' regular season.
The newly introduced product not only uses animal welfare chicken meat but also incorporates oats, selected as one of Time magazine's top 10 superfoods, in the batter. Animal welfare refers to raising animals in an environment that maximizes their natural behaviors, promotes health, and reduces stress.
Lotte Mart also considers environmental and social values in its packaging. The container for the Oat-Coated Animal Welfare Chicken is made from PLA material derived from corn starch, which is 100% biodegradable by microorganisms.
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A Lotte Mart representative said, "Although animal welfare chicken meat is about 30% more expensive than regular products, sales are increasing due to the trend of conscientious consumption. We will also introduce various products reflecting environmental and social values at the ready-to-eat corners of large supermarkets."
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