Emart Offers 40% Discount on Live Abalone from Wando... Promotes Consumption

Emart will offer a 40% discount on domestic 'Hangadeuk Hwal Abalone' until the 7th.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 1st that it will sell domestic ‘Hangadeuk Live Abalone’ at a 40% discount to Shinsegae Point members in collaboration with the Ministry of Oceans and Fisheries until the 7th.

Emart procured a total of 40 tons of abalone from Wando, a representative production area, through a month-long pre-planning process. Additionally, by utilizing mooring yards in places such as Hanam and Geoje, Emart established a logistics system that allows customers to purchase fresh live abalone at Emart stores just one day after being shipped from Wando.

The reason Emart is launching such a large-scale abalone discount event is to support abalone fishermen who are suffering from a triple crisis of increased production, sluggish consumption, and decreased exports through promoting consumption in Jeonbuk. According to data from the Korea Maritime Institute’s Fisheries Industry Observation Center, the abalone farm price in February this year recorded the lowest level in five years. Compared to the same month last year, prices dropped by about 14-20% within a year. In particular, demand sharply decreased as the dining-out industry was severely impacted by COVID-19.

An Emart official said, “As social distancing due to COVID-19 has prolonged, consumption sluggishness and price declines have become prominent, especially for high-priced seafood such as abalone and eel,” adding, “We plan to continuously organize and carry out such events to provide sales channels for producers and offer abundant benefits to customers.”

This content was produced with the assistance of AI translation services.