Gwangyang Economic Authority Holds 1st Public Relations Policy Advisory Committee Meeting

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] The Gwangyang Bay Area Free Economic Zone Authority (hereinafter GFEZ Authority) announced on the 31st that it held the '2021 1st Public Relations Policy Advisory Committee' meeting via video conference in line with the COVID-19 era.

This non-face-to-face meeting included an explanation of the GFEZ Authority's 2021 public relations activities, and various public relations experts from fields such as corporations, academia, media, and local residents attended to propose diverse opinions on investment attraction PR strategies.

Kim Young-hwa, Chairperson of the Public Relations Policy Advisory Committee, evaluated that online media and SNS investment attraction promotions, implemented as part of non-face-to-face marketing due to COVID-19, are effectively raising awareness of the Gwangyang Bay Area Free Economic Zone as well as efficiently promoting its comparative investment advantages.

A GFEZ Authority official stated, "In a difficult domestic and international environment, this year is more important than ever to achieve the development of the Gwangyang Bay Area through unique PR activities exclusive to GFEZ," and added, "We plan to reflect the various opinions suggested by the Public Relations Policy Advisory Committee members in our PR policies and ask for their continued interest and generous advice."

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