BBQ Records Operating Profit of 55 Billion KRW... 119% Increase YoY
[Asia Economy Reporter Seungjin Lee] Chicken franchise Genesis BBQ (BBQ) announced on the 31st that it recorded an operating profit of 55 billion KRW last year.
Last year's sales amounted to 325.6 billion KRW, a 32.1% increase compared to the previous year. Operating profit reached 55 billion KRW, a 119% increase from the previous year, marking an all-time high.
BBQ attributed the sales increase to the atmosphere of refraining from outdoor activities due to the impact of COVID-19 and the spread of remote work last year.
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In particular, it was analyzed that the direct appearance of Chairman Yoon Hong-geun of Genesis BBQ on the YouTube entertainment program 'Nego King' significantly raised consumer interest. Sales during the Liberation Day holiday period (August 14-17), immediately following the Nego King broadcast last year, recorded 11.3 billion KRW, which is a 151% increase compared to the previous year.
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