Lotte Food Launches 'Del Monte Tomato & Apple' Ice Bar

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 31st that it will launch the 'Del Monte Tomato & Apple' ice bar, combining vegetables and fruits to help consumers stay cool and healthy this upcoming summer.

As interest in health has increased recently, with ABC juice gaining popularity, Lotte Foods is introducing a unique ice bar that combines fruits and vegetables for the first time in Korea.

To create a mixed fruit and vegetable ice bar, Lotte Foods reviewed various combinations and ultimately selected tomato and apple for their great taste and health benefits. They also put considerable effort into finding the optimal ratio where the fruit and vegetable juices harmonize perfectly by adjusting the juice content.

The Del Monte Tomato & Apple ice bar contains 31% tomato juice and 5% apple juice. The rich flavor and aroma of tomato are complemented by the chewy texture and sweet taste of apple pulp. The high juice content and apple pulp were designed to give the sensation of eating real fruit.

Launched in 2018, Del Monte frozen desserts are Lotte Foods' premium fruit dessert brand. They feature a high content of juice and pulp, refreshing fruit flavors, and a luxurious texture. Last year, they released 'Del Monte Shine Muscat & Green Grape' using the popular Shine Muscat fruit, and with the introduction of Tomato & Apple, they now offer a total of seven varieties: ▲4 bar types (Mango, Peach, Shine Muscat & Green Grape, Tomato & Apple) ▲2 home types (Mango, Grape) ▲1 mini bar type.

A Lotte Foods representative said, “As the popularity of fruit and vegetable juices rises, we developed frozen dessert products utilizing them. We will continue to focus on the fruit and vegetable trend and introduce premium frozen desserts based on it.”

This content was produced with the assistance of AI translation services.