McDonald's Relaunches 'Filet-O-Fish' After 13 Years

[Asia Economy Reporter Seungjin Lee] McDonald's Korea has decided to reintroduce the 'Filet-O-Fish' after 13 years and plans to sell it regularly at all stores nationwide starting April 1.

The 'Filet-O-Fish' features a soft-textured steamed bun with a crispy exterior yet tender fish fillet patty inside. Additionally, it is complemented by McDonald's special tartar sauce, crafted with 56 years of expertise. With the application of the 'Best Burger' initiative introduced last year, the 'Filet-O-Fish' has been further improved in taste and quality compared to before its discontinuation.

The 'Filet-O-Fish' uses 100% wild-caught Alaska pollock patties certified by the Marine Stewardship Council (MSC), marking the first time in the domestic QSR (Quick Service Restaurant) industry to receive this marine ecosystem protection certification. The MSC certification is an international recognition awarded after evaluating various factors to ensure that fish species and habitats are healthily protected and that fishing activities are conducted sustainably.

To commemorate the reintroduction of the 'Filet-O-Fish,' McDonald's will also launch the 'Double Filet-O-Fish,' which contains two patties, and it will be available until the end of this year. The price of the 'Filet-O-Fish' is 3,500 KRW for the single item and 4,500 KRW for the set. The 'Double Filet-O-Fish' is priced at 5,000 KRW for the single item and 6,000 KRW for the set.

A McDonald's representative said, “We have returned with an upgraded burger made with improved ingredients for the many customers who have shown deep affection for the Filet-O-Fish over a long time,” adding, “It will bring not only memories of the Filet-O-Fish but also the fresh taste and enjoyment of Alaska that floods the palate to customers trying it for the first time.”

This content was produced with the assistance of AI translation services.