GS Retail and GS Shop Establish Korea's Largest Alcohol Smart Order System

GS Retail Launches Wine25Plus on GS Shop
Over 2,500 Alcoholic Beverages Available for Purchase on GS Shop and Pickup at GS25
46% of Alcohol Smart Orders from Outside the Seoul Metropolitan Area
'Cocktail Alcohol' Tops with 33% Share by Beverage Type

The model is looking at wine at GS25.

[Asia Economy Reporter Yuri Kim] GS Retail is set to actively expand platform synergy by utilizing GS Shop and online-offline channels.

GS Retail announced on the 29th that it will expand the service range of the liquor smart order platform 'Wine25Plus,' first introduced in July last year as the convenience store industry's first, to GS Shop starting from the 30th. Customers can now order specialized liquors through GS Shop's mobile application and online mall and pick them up at nearby GS25 stores.

After announcing their merger, the two companies have been exploring ways to promote product and channel synergy, first reviewing the expansion of the Wine25Plus service and undergoing system development to apply it. Until now, Wine25Plus has been operated through GS Retail's mobile app (The Pop app). Last month's sales increased 13 times compared to the launch month in July last year.

GS Retail expects significant sales growth as Wine25Plus launches on GS Shop, which has more than five times the number of users compared to The Pop app. To this end, the variety of liquors handled has increased from about 1,000 types to a total of about 2,500, including around 100 types of regional traditional liquors and differentiated liquors such as African beer.

According to data analyzed by GS Retail from operating Wine25Plus from July last year to February this year, the order composition ratio by region is ▲Seoul 31.6% ▲Gyeonggi·Incheon 22.3% ▲Regions outside the metropolitan area 46.1%. The purchase count composition ratio by product is ▲Cocktail liquors 33.4% ▲Wine 31.2% ▲Whiskey 25.6% ▲Others 9.8%. GS Retail evaluated that "the liquor smart order service has provided purchasing convenience to consumers outside the metropolitan area who want to enjoy special liquors and has established itself as a service that fits MZ generation consumers familiar with online and mobile channels." It also analyzed that due to COVID-19, the home drinking trend is gradually becoming more specialized, with consumption of cocktail-making liquors, which are difficult to find nearby, surpassing wine and whiskey.

With this service expansion, the two companies will hold an event starting on the 30th, offering prizes such as LG Dios wine refrigerators and Riedel wine glasses to a total of 250 customers who make purchases.

Sung Chan-gan, Head of Convenience Store MD Division (Executive Director) at GS Retail, said, "Ahead of the integration with GS Shop, we will continuously introduce various convergence services that can create great synergy in the product and channel areas of both companies."

This content was produced with the assistance of AI translation services.