LG Electronics Adds 'Street Art' to Wireless Earbuds... Launches 4 Types of Tone Free Cases
[Asia Economy Reporter Seolgina Jo] LG Electronics has adorned its wireless earphones, ‘LG Tone Free,’ with works of art.
On the 29th, LG Electronics unveiled four types of ‘LG Tone Free Cases’ created in collaboration with world-renowned street artists such as Obey Giant and Crash. Street art refers to paintings made with spray paint on outdoor structures like building walls and bridges.
Obey Giant, who participated in the collaboration, is one of the most influential street artists globally, with permanent collections held at institutions such as the Museum of Modern Art (MoMA) in New York, the Victoria and Albert Museum, and the San Francisco Museum of Modern Art. Crash is famous for his guitar work with world-renowned guitarist Eric Clapton.
LG Electronics planned this event to enhance the synergy between the LG Tone Free, which allows users to enjoy rich music freely without wires, and street art, which symbolizes freedom.
The LG Tone Free, developed in collaboration with the British audio brand Meridian Audio, is characterized by delivering rich sound as if listening through stereo speakers through its premium sound quality. In particular, the HBS-TFN7 model features active noise canceling to reduce external noise. The earphone case also supports the UVnano function, which eliminates 99.9% of harmful bacteria such as E. coli.
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Kim Sun-hyung, Head of Marketing for Korea HE at LG Electronics, said, “With the Tone Free cases that embody the freedom and unique personality of street art, we will provide customers with differentiated design value.”
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