SBA to Host Six 'Setec Choice' Exhibitions This Year

At SETEC, a total of 6 exhibitions held at least once a month from April to August

[Asia Economy Reporter Kim Cheol-hyun] Seoul Business Agency (SBA, CEO Jang Young-seung) announced on the 28th that it will hold the excellent and promising exhibition series 'SETEC Choice' a total of six times from April to August at SETEC to revitalize the exhibition industry, which has been stagnant due to COVID-19.

As the offline-based exhibition industry continues to face challenges due to the government's social distancing measures, the excellent and promising exhibitions selected for SETEC Choice this year plan to pilot differentiated hybrid exhibition live streaming and linkage with live commerce.

SETEC Choice will begin in April with the 'Seoul Cafe & Bakery Fair,' followed by 'SETEC Mega Show Season 1' and 'My Diet Fair' in May, 'Korea Organizing & Storage and Space Design Expo' in June, 'Vegan Festa' in July, and 'SETEC Mega Show Season 2' in August.

Lee Jin-su, Head of the Space Support Division, said, "We expect that hosting convergent hybrid exhibitions that leverage the strengths of both online and offline formats, along with supporting live commerce that can create new business opportunities, will provide practical benefits to exhibition organizers and participating companies." He added, "We will enhance the value of the SETEC brand and play a key role in the growth and revitalization of the exhibition industry."

Meanwhile, SBA plans to announce a recruitment notice within the first half of this year to activate SETEC Choice, a specialized exhibition incubating program unique to SETEC. Newly selected excellent and promising exhibitions will receive support such as priority booking opportunities for exhibition halls next year and a 50% discount on rental fees.

This content was produced with the assistance of AI translation services.