Daehong Communications Wins Good Advertising Award for Chilsung Cider 70th Anniversary Campaign

Daehong Planning's campaign for Lotte Chilsung Beverage's Chilsung Cider 70th anniversary, planned and produced by Daehong Planning.

[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 26th that the ‘Chilsung Cider 70th Anniversary Campaign’ planned and produced by the company for Lotte Chilsung Beverage won the Good Advertisement Award in the TV category at the 29th People’s Choice Good Advertisement Awards hosted by the Korea Advertisers Association and sponsored by the Ministry of Culture, Sports and Tourism.

This campaign, marking the first 70th anniversary of a carbonated beverage brand in Korea, added memories shared with consumers to the brand’s history, resonating with the public. The teaser reconstructed past television commercials of Chilsung Cider to create a unique sense of empathy, while the main video gained sympathy by utilizing the memories that people individually had with Chilsung Cider.

The People’s Choice Good Advertisement Awards select works that contribute to the development of advertising culture by enhancing creativity and quality in advertising. In particular, the awards are recognized for fairness as winners are chosen through on-site judging by a consumer jury and online recommendations.

A Lotte Chilsung Beverage official said, “It is especially meaningful and we feel grateful and rewarded to receive an award directly chosen by the people,” adding, “We will continue to strive to deliver the refreshing feeling of Chilsung Cider close to the people.”

This content was produced with the assistance of AI translation services.