Lotte Tops "Over 40 Luxury Brands Dramatic Discount Event"
From March 26 to April 4, Discount Event Featuring Popular Products and 2021 SS New Arrivals at 9 Stores Including Yeongdeungpo and Nowon Branches
[Asia Economy Reporter Yuri Kim] Lotte Department Store is leading the recovery of consumer sentiment by holding a large-scale luxury discount event.
As consumer sentiment, which had frozen due to COVID-19, recovers, sales of overseas luxury goods at Lotte Department Store have increased by 118% over the past month until the 23rd, showing an upward trend. Lotte Department Store's overseas fashion select shop 'Lotte TOPS' announced on the 25th that it will hold an event offering drastic discounts on directly sourced overseas luxury goods.
Lotte TOPS will hold the 'LOTTE LUXURY DREAM' event for 10 days from the 26th to April 4th, offering discounts of up to 40% on more than 40 popular overseas luxury brands at Lotte Department Store and outlets. The participating stores include Lotte Department Store Yeongdeungpo, Nowon, Pyeongchon, Ansan, Changwon branches, and outlet stores in Paju, Giheung, Gwangju Suwan, and Isiapolis, totaling 9 locations.
Since last October, Lotte TOPS has directly sourced overseas luxury goods worth 5 billion KRW over six months to prepare for this event. The main items for the event are accessories such as handbags, clutches, and wallets. The selection includes steady-seller items from popular overseas luxury brands that attracted customer interest in last year's event, as well as new products for Spring/Summer 2021. Luxury sneakers and clothing, popular among younger generations, are also prepared. A separate special price zone will be set up within the event venue to sell popular event products in limited quantities.
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Sohn Eunkyung, Head of MD Development Division at Lotte Department Store, said, "Encouraged by the enthusiastic customer response to last year's duty-free luxury fair, we have prepared another luxury discount event this year," adding, "We plan to continuously introduce various products and special price events to meet the steadily increasing demand for luxury goods."
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