Tmon "Repeat Customer Spending Increased by 70%"

Average Revenue per Repeat Customer Soars... The Effect of Time Commerce

[Asia Economy Reporter Kim Cheol-hyun] Tmon's 'Time Commerce' strategy has proven effective in encouraging customers to make repeat purchases and increasing the average purchase amount.

Tmon (CEO Lee Jin-won) announced on the 24th that, based on a recent performance analysis, the average purchase amount per repeat customer increased by 70% compared to before the full-scale introduction of Time Commerce. Comparing sales from January to the third week of March this year with the same period in 2018, before Time Commerce was introduced, the average purchase amount of customers who made two or more repeat purchases increased by approximately 70%.

In particular, when looking at the average sales per repeat customer by age group, teenagers showed the highest growth rate at 229%. The 30s and 40s age groups saw a 50% increase, while those aged 60 and above showed a 151% increase.

The average number of days customers used the service per month also increased. According to Nielsen Korean Click, the average number of days customers visited Tmon per month in the last quarter was 11 days, which is 1.4 days more than the same period last year, ranking the highest among eight major e-commerce companies.

Tmon attributes the frequent app visits and increased average purchase amount per repeat customer to the 'effect of Time Commerce.' Since 2019, Tmon has been actively implementing Time Commerce by introducing special discount stores that sell products by the second and minute. Filled with new special discount products every 24 hours, customers habitually visit Tmon and make frequent purchases, the company explained.

Lee Jin-won, CEO of Tmon, said, "As a result of leading Time Commerce and continuously offering overwhelming special deals, positive outcomes have appeared in customer indicators such as revisit rates," adding, "We will do our best to strengthen platform competitiveness to provide a differentiated shopping experience in the future."

This content was produced with the assistance of AI translation services.