CJ O Shopping Publishes 1st Anniversary Booklet of SME Win-Win Promotion Campaign

CJ O Shopping publishes a booklet containing stories of mutual growth with its partners.

[Asia Economy Reporter Lim Chunhan] CJ O Shopping announced on the 22nd that it will publish a booklet containing stories of coexistence with its partner companies. The booklet compiles the history, company introduction, and representative products of 10 companies that participated last year in the small and medium-sized enterprise (SME) promotion support campaign "Sojung-han Iyagi" (Precious Stories) conducted by CJ O Shopping.

CJ O Shopping carried out the Sojung-han Iyagi campaign for one year starting from March last year with the purpose of supporting SME partners. The name Sojung-han Iyagi means telling the stories of small (so) merchants and medium (jung) enterprises, and also implies introducing CJ O Shopping’s precious partners.

This campaign promoted companies with excellent product development and production capabilities but lacking external recognition through various media. Advertisements for the companies’ representative products were produced and exposed through newspaper ads and TV commercials, and CEO interviews detailing the companies’ growth processes were introduced via media outlets. Digital content such as blogs and YouTube videos was also created and posted on CJ O Shopping’s official corporate channels.

In March this year, CJ O Shopping launched Sojung-han Iyagi Season 2. In addition to newspaper print ads favored by partners and CJ O Shopping’s corporate blog content, they plan to add press release distribution for companies’ representative products, which is effective for online promotion. The first partner company is C&F, the manufacturer of the CJ O Shopping exclusive golf wear brand Jean Michel Basquiat.

A CJ O Shopping official said, “Sojung-han Iyagi is meaningful as the industry’s first coexistence promotion campaign supporting the corporate promotion field that SMEs practically need,” and added, “We plan to continuously discover and nurture coexistence programs that can enhance the recognition and growth of our partners.”

This content was produced with the assistance of AI translation services.