Seoul Metropolitan Government Health and Environment Research Institute Develops Six Citizen Communication Characters
A University Student Majoring in Industrial Design Participates as a Seoul City Administration Intern, Proposes Ideas and Creates Them Directly
[Asia Economy Reporter Lim Cheol-young] The Seoul Institute of Health and Environment Research has developed a charming character to handle health and environmental communication with citizens both online and offline.
On the 19th, the institute announced that the health and environment character family consists of six types: the institute's main communication representative ‘Bohwani’, ‘Gadi’ for disease-related matters, ‘Rumi’ for air environment, ‘Pudi’ for food safety, ‘Ari’ for water environment, and ‘Medi’ for pharmaceuticals.
This character development was initiated and designed by a university student majoring in industrial design who participated as a Seoul city government intern during last winter vacation. Shin Da-bin (a senior at Sookmyung Women's University), who developed the characters, was selected as an outstanding intern and received a mayoral commendation for her excellent achievements, including character development, during the internship period.
The character names were also chosen through a public contest in February, involving participation from citizens and city officials. The institute plans to actively utilize and further develop the health and environment characters for friendly communication with citizens on social media platforms such as YouTube, Facebook, newsletters, and online channels.
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Shin Yong-seung, director of the Seoul Institute of Health and Environment Research, said, “Communication and information about health and environment, such as COVID-19 and fine dust, have already become essential in our daily lives,” adding, “We expect that the characters born from the hands of university interns will approach citizens in a friendly manner and help facilitate health and environmental communication tailored to their level.”
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