"The Ultimate Cost-Performance King Has Arrived" Galaxy A52 and A72 Launch Together... Starting June 17 in Europe

Samsung Electronics Unveils Three Models: Galaxy A52, Galaxy A52 5G, and Galaxy A72
Features Include Image Stabilization, Water and Dust Resistance, and 64MP Quad Camera
Global Market Launch Begins in Europe on the 17th

[Asia Economy Reporter Eunmo Koo] "Awesome is for everyone!

Samsung Electronics unveiled new models of the enhanced ‘Galaxy A’ series at its first global unpacking event targeting mid-range and budget models. Samsung Electronics appears to be fully implementing a strategy to increase accessibility to the ‘Galaxy’ brand and expand market share by offering premium-level performance in this A series while keeping the entry barrier low with relatively affordable prices. With smartphone demand expected to recover this year, attention is focused on whether Samsung Electronics can maintain its top position in the smartphone market by redefining the standards for budget models.

On the 17th, Samsung Electronics held the 'Samsung Galaxy Awesome Unpacked' online event and introduced three Galaxy A series smartphones: the Galaxy A52, Galaxy A52 5G, and Galaxy A72. The approximately 30-minute event was broadcast live via Samsung Electronics Newsroom and YouTube. Wireless Business Division marketing team members and singer Jeon Somi introduced various features of the new products.

The products unveiled feature a rear quad (4) camera system including a 64-megapixel lens, Super AMOLED display, optical image stabilization (OIS), water and dust resistance, and come in four colors: Awesome Violet, Awesome Blue, Awesome Black, and Awesome White.

Samsung 'Galaxy A52' product image (Photo by Samsung Electronics)

Through this unpacking event, Samsung Electronics clearly signaled its strategy to actively target the mid-range market by enhancing the specifications of budget products. Features such as water and dust resistance and OIS, previously only available in flagship smartphones, have been applied to the Galaxy A series to increase purchase incentives for mid-range models and broaden the user base.

Notae Moon, President of the Wireless Business Division overseeing Samsung Electronics’ smartphone business, said, “Samsung Electronics has led the popularization of innovative technology so that more people can enjoy cutting-edge technology,” adding, “The Galaxy A52, Galaxy A52 5G, and Galaxy A72 demonstrate Samsung’s commitment to providing the latest innovations and powerful features that consumers want and expect to more people.”

The enhancement of mid-range products is also a strategy aimed at blocking the pursuit of Chinese companies such as Oppo and Vivo, which are seizing the opportunity to expand market share amid the disruption of Huawei’s smartphone business due to U.S. sanctions, and targeting the gap left by LG Electronics, which has effectively announced its withdrawal from the smartphone business. A Samsung Electronics official said, “We aim to maintain the No. 1 position in the global smartphone market and expand the market share, which slightly decreased last year, by strengthening the competitiveness of the Galaxy A series.”

On March 17, during the online 'Samsung Galaxy Awesome Unpack' event, Sejin Lee (Rachel Lee) from Samsung Electronics Wireless Business Division Marketing Team introduced the new products of the 'Galaxy A' series.

From High-Resolution Quad Cameras to 120Hz Refresh Rate... Capturing the Fun of Shooting and Viewing

The A series cameras unveiled this day newly include optical image stabilization (OIS), a feature previously applied only to premium models. With the so-called 'OIS' function, stable shooting is possible, allowing for less shaky photos and videos when filming dance videos or skateboarding scenes. Additionally, using night mode, multi-frame processing technology merges 12 images into one, enabling clear photos even in low-light environments.

On March 17, at the online 'Samsung Galaxy Awesome Unpack' event, Rachel Lee, a marketing team professional from Samsung Electronics' Wireless Business Division, introduced the new products of the 'Galaxy A' series.

All three models are equipped with quad (4) cameras including a 64-megapixel main camera, enabling clearer photos and videos than previous models. Notably, they also feature the ability to capture 8-megapixel photos from 4K video footage via capture.

The Galaxy A52 and Galaxy A52 5G are equipped with quad cameras on the rear: a 64-megapixel main camera, a 12-megapixel ultra-wide camera, a 5-megapixel depth camera, and a 5-megapixel macro camera, with a 32-megapixel front camera. The Galaxy A72 features a quad camera setup with a 64-megapixel main camera, a 12-megapixel ultra-wide camera, an 8-megapixel telephoto camera supporting 3x optical zoom, and a 5-megapixel macro camera on the rear, along with a 32-megapixel front camera.

Enhanced artificial intelligence (AI) technology is another highlight. The AI-based scene optimization function automatically recognizes 30 subjects and backgrounds such as food, landscapes, and pets, optimizing settings to allow anyone to take professional-level photos. Additionally, the ‘Fun’ mode, which allows users to create entertaining photos or video content using various augmented reality (AR) lens effects from Snapchat directly in the default camera, is introduced for the first time. Features like ‘AR Emoji’ and ‘My Filter’ are also supported.

The display has also been improved. A Super AMOLED Infinity-O display is applied, with the Galaxy A52 and Galaxy A72 supporting a 90Hz refresh rate, and the Galaxy A52 5G supporting 120Hz, providing smoother scrolling of web pages and video playback. Furthermore, the highest brightness ever in the Galaxy A series at 800 nits allows comfortable video viewing and photo editing outdoors. The ‘Comfortable Screen Viewing’ mode automatically adjusts the display’s color temperature according to smartphone usage patterns.

Samsung 'Galaxy A72' product image (Photo by Samsung Electronics)

Upgraded Basic Features Including Water and Dust Resistance... Enhanced Connectivity

The A series unveiled this day also features significantly improved basic performance. Samsung pledged to relieve battery stress with large-capacity batteries. The Galaxy A52 and Galaxy A52 5G are equipped with 4500mAh batteries, and the Galaxy A72 with a 5000mAh battery, all supported by AI-based battery optimization technology. Chargers are included with these models, supporting 25W fast charging.

Water and dust resistance with an IP67 rating is supported, allowing the devices to withstand up to 30 minutes underwater and be used on rainy days. Additionally, the mobile security platform ‘Samsung Knox’ protects users’ personal information and data in real time. The devices also feature a microSD card slot supporting up to 1TB capacity, enhanced stereo speakers, and support for ‘Dolby Atmos’ for immersive sound experiences.

On March 17, singer Jeon Somi introduced the new 'Galaxy A' series products at the 'Samsung Galaxy Awesome Unpack' held online. (Photo by Samsung Electronics YouTube capture)

Connectivity with the existing Galaxy ecosystem and various devices is also smoother. Through ‘SmartThings,’ users can connect and control various devices including wearables, tablets, notebooks, and TVs starting from the new Galaxy A series, and ‘SmartThings Find’ supports locating lost devices.

Moreover, using features like ‘Music Share’ or ‘Buds Together,’ users can play their playlists on Bluetooth speakers or earphones connected to a friend’s smartphone without reconnecting Bluetooth, and connect two ‘Galaxy Buds’ series devices to one smartphone to listen to the same music. Additionally, ‘Quick Share’ supports sharing photos or videos with nearby Galaxy devices without capacity limits, and ‘Private Share’ allows users to set who can access shared content and for how long, using blockchain technology.

The products unveiled will be released worldwide starting with Europe from today, with launch prices of 349 euros for the Galaxy A52, 429 euros for the Galaxy A52 5G, and 449 euros for the Galaxy A72. Specifications and colors may vary by country. The domestic release schedule and availability are undecided.

This content was produced with the assistance of AI translation services.