Lovedeerby launches skincare brand 'Thema Factory' in collaboration with BNB Korea Co., Ltd.

Cosmetic brand Lovidervy announced the launch of the affordable skincare brand ‘DermaFactory’ through collaboration with BNB Korea Co., Ltd.

The name ‘DermaFactory,’ a compound word combining ‘Derma’ from dermocosmetics and ‘Factory,’ reflects the brand’s commitment to rational and practical derma skincare by excluding all unnecessary elements such as flashy bubbles or inflated prices. The company explained that the brand was launched with the goal of “changing the fixed notion that expensive products are better and letting people know that good products are good regardless of price.”

They aim to eliminate all hidden costs that increase cosmetic prices, such as distribution margins, packaging costs, advertising expenses, unnecessary ingredients, and clinical costs, and approach customers with only the essentials at a reasonable price.

The initial products are divided into two lines: the ‘EDLP (Every Day Low Price) line’ and the ‘High-Efficacy line,’ totaling 10 products with 4 in the EDLP line and 6 in the High-Efficacy line. These products are characterized by a high content of active ingredients while maintaining a reasonable and groundbreaking price below 10,000 KRW.

The EDLP line, an acronym for ‘Every Day Low Price,’ is DermaFactory’s special ultra-low-cost skincare line, representing the brand’s philosophy and ideology most clearly. The launched products include four items: ‘Houttuynia Cordata 84% Essence Toner,’ ‘Houttuynia Cordata 71% Cream,’ ‘Houttuynia Cordata 92% Cleansing Water,’ and ‘Houttuynia Cordata 24% Cleansing Foam.’ All of these use Houttuynia Cordata extract instead of purified water and only essential materials to significantly reduce costs.

The High-Efficacy line consists of two serums, two creams, and two powders.

Lovidervy stated that close collaboration with BNB Korea Co., Ltd., a specialized ODM & OEM cosmetics company, was the key background for creating an ideal and reasonable skincare brand. A company representative said, “Just as private brand products in large supermarkets offer good quality at reasonable prices, we want to let people know that DermaFactory products also provide good quality at affordable prices.” Additionally, a BNB Korea representative said, “Through close collaboration, we were able to create smart and reasonable skincare products never seen before, and we will continue to support DermaFactory to become the top domestic brand by developing even more innovative products through ongoing cooperation.”

The new products are available on the official DermaFactory online store, and a launch commemorative discount event is ongoing until March 26.

This content was produced with the assistance of AI translation services.