LG Electronics Unveils OLED TV Digital Advertisement Video
[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 17th that it has released a digital advertisement video for LG OLED TV, filmed together with experts from various fields such as movies, sports, musicals, and design.
The recently released digital advertisement by LG Electronics titled "So I Watch OLED" features director Hong Kyung-pyo, famous as the cinematographer of the film Parasite, former national soccer player Lee Young-pyo, musical actors Michael Lee and Kim Sohyun, space designer Kim Chiho, and race car driver Kwon Bomi.
Director Hong Kyung-pyo said about the OLED TV, "Movies contain countless stories of light and darkness, and I feel exhilarated when the intentions during filming are expressed on screen with vivid light and precise darkness," emphasizing the clarity created by accurate black representation. Player Lee Young-pyo stated, "It is necessary to see not only the dynamic movements of individual players but also how the entire team of 11 moves at every moment. LG OLED TV smoothly expresses these moments of movement and provides a more vivid sense of presence."
Musical actor Michael Lee said, "I was captivated by the immersive experience created by the delicate expression and overwhelming picture quality of the OLED TV," and musical diva Kim Sohyun expressed, "I feel beauty in the refined and flawless appearance on the OLED TV, as if the actors are on stage." Designer Kim Chiho cited the minimal design as the reason for choosing LG OLED TV, saying, "Innovation in space is the process of emptying unnecessary things," and race car driver Kwon Bomi mentioned the dynamic screen expression maintained even during fast-paced racing scenes as an advantage of the OLED TV, according to LG Electronics.
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An LG Electronics official stated, "The reasons they mentioned for choosing OLED all align with the strengths of LG OLED TV’s 4S (Sharp, Speedy, Smooth, Slim)," adding, "We expect to promote performance and build fandom through this video that shows the values of experts from various fields and the corresponding value of OLED TV."
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