"Once a Week 'Clubhouse'... Vice Chairman Jung Tae-young Engages in Direct Communication"
'Branding Talk' Held on Clubhouse from 9 AM on the 16th
[Asia Economy Reporter Ki Ha-young] Jung Tae-young, Vice Chairman of Hyundai Card, is actively engaging in communication management through the voice-based social networking service (SNS) 'Clubhouse,' which has recently gained popularity.
According to industry sources on the 16th, Vice Chairman Jung will hold a 'Branding Talk' on Clubhouse from 9 PM to 11 PM that night. Park Ji-ho, CEO of Younggam's Library, will attend as a moderator to discuss 'Branding Essence' with Vice Chairman Jung and will take questions related to branding. On the 23rd, as part two of the Branding Talk, a discussion on 'Design and Advertising' is planned with Jeon Eun-kyung, editor-in-chief of Monthly Design, Bae Geum-byeol, ECD of Innocean, and Ryu Su-jin, head of Hyundai Card's Brand Division.
This follows the branding special lecture 'Over the Record' that Vice Chairman Jung personally presented on the Hyundai Card Dive application last December. Since Clubhouse allows two-way communication through a hand-raising feature to gain speaking rights, Vice Chairman Jung said on his Facebook, "I plan to go straight to Q&A," and "I look forward to many opinions and questions."
Since starting on Clubhouse last month, Vice Chairman Jung has continuously maintained communication. Beginning with 'Why Hyundai Card Creates Spaces' on the 15th of last month, he has been engaging on Clubhouse about once a week on topics such as 'Behind the Scenes of Hyundai Card Super Concert & Music Chat' and 'Digital Transformation.' The Clubhouse room designed by Vice Chairman Jung for the first time attracted about 7,000 participants, drawing attention.
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Regarding Clubhouse, Vice Chairman Jung evaluated, "I thought I would just look around, but I was surprised by the different, smooth, and sophisticated user experience (UX), so I am studying it with interest," and added, "Unlike existing apps that post refined thoughts, it is an app that enables lively communication without a scenario."
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