Junggi Distribution Center Supports 161 Small Businesses' Entry into Home Shopping Last Year

Support for Expanding Home Shopping Sales Channels for Small Business Owners... Last Year's Sales '8.8 Billion KRW'

[Asia Economy Reporter Junhyung Lee] The Small and Medium Business Distribution Center announced on the 15th that it supported 161 small business owners in entering home shopping channels last year, achieving sales of 8.8 billion KRW.

The Small and Medium Business Distribution Center achieved these results by signing business agreements with seven domestic TV home shopping companies and five T-commerce (channels where products are ordered via remote control on TV) companies to support small business owners' entry into home shopping. Agreements were made with GS Home Shopping, Lotte Home Shopping, K Shopping, Shinsegae TV Shopping, and others.

The performance of individual companies that received support for entering home shopping was also remarkable. According to the Small and Medium Business Distribution Center, Allgoods Company, which launched 'Hallabong, Cheonhyehyang' products through Gongyoung Home Shopping last year, recorded a sales efficiency of 195%. Sales efficiency is a ratio that indicates sales performance relative to the effort and costs invested in sales activities. Lee Hyemin, CEO of Allgoods Company, said, "Since our establishment in 2018, we were a company that sold products on one or two small internet channels," adding, "Through this channel support project, we were able to gain recognition and achieve continuous sales."

Bedding company Diasc launched 'Hong Seongdon's Deep Sleep Pillow' on CJ O Shopping in July last year, conducted 27 additional broadcasts, and sold more than 23,000 products. Due to increased workload from home shopping sales, the company also hired four new employees last year.

The Small and Medium Business Distribution Center plans to select 150 small business owners this year and continue supporting broadcast sales using TV home shopping and T-commerce. In addition to supporting entry into home shopping, it will newly launch a mentoring project for small business owners facing difficulties such as low sales or inventory clearance.

Jung Jinsu, CEO of the Small and Medium Business Distribution Center, said, "We will continuously discover and implement diverse and sustainable projects to support more small business owners," adding, "We hope that the small business owners' channel support project will become a growth ladder leading to actual sales and employment increases for small business owners."

This content was produced with the assistance of AI translation services.