Kkubus, In-House Production Lowers Product Cost... Best Value, Popular Among Camping Jok

Apple Grill, Half Price with Same Quality
Influencer-Recommended Word of Mouth
90% Repurchase Rate for Grills and Charcoal
1-2 New Products Released Monthly

Jung Yeonsu, CEO of Kkuverse.

[Asia Economy Reporter Lim Chun-han] With the expansion of the 52-hour workweek and the prolonged COVID-19 pandemic overlapping, camping has emerged as a major trend. Additionally, with the arrival of spring weather, the camping industry is experiencing busier days than ever before.

Jung Yeon-su, CEO of Kkuverse, an online camping goods store, stated, "Recently, camping demand has noticeably increased," adding, "There is a perception that camping gear is expensive, but we offer a variety of products at reasonable prices so that anyone can enjoy camping happily."

Among camping goods companies, only about 10% have domestic production factories and manufacture their own products. Most companies receive finished products from countries like China and sell them, resulting in little price differentiation. CEO Jung said that when producing in-house, handling everything from planning and design to even marketing in a one-stop process can significantly reduce product costs.

The Apple Grill sold by Kkuverse is known for its cost-effectiveness among camping beginners. The price is about half of similar-sized and material products on the market. This product has also gained popularity through recommendations by camping influencers. The cost-effectiveness of Kkuverse products can be confirmed through product reviews. However, this does not mean the product quality is poor. Since camping gear is used outdoors, if it lacks durability, it will be used once or twice and discarded. Customers who purchase such products do not return to the store. But Kkuverse’s repurchase rate exceeds 90% for grills and charcoal racks and over 60% for grills.

CEO Jung said, "Kkuverse’s competitiveness lies in quickly identifying what customers want and offering those products at reasonable prices." He operates the store with relatively low margins because he hopes people can spend more good times with good people. Going forward, they plan to select and produce products in-house to offer them at reasonable prices. Although the recent surge in camping demand keeps them extremely busy, they will not neglect new product production. They plan to launch one to two new products every month throughout the year.

Kkuverse also plans to diversify channels to expand its customer base. Recently, with support from Cafe24, they added a Shops channel on Instagram. As the number of users is large, the customer base visiting Kkuverse has diversified, and sales have increased. CEO Jung said, "The use of Shops has expanded incoming customers," adding, "Especially, we have been able to meet many customers of various age groups, including those in their teens to 30s, who previously visited less frequently."

This content was produced with the assistance of AI translation services.