Samsung Electronics to Hold 'Galaxy Awesome Unpack' on 17th... Accelerating Push into Budget Market

[Asia Economy Reporter Eunmo Koo] Samsung Electronics is accelerating its attack on the mid-to-low-end smartphone market by consecutively unveiling products from the budget smartphone 'Galaxy A' series this month.

On the 12th, Samsung Electronics released the budget LTE smartphone 'Galaxy A32.' The Galaxy A32 features a 162.1mm (6.4-inch) Infinity-U display supporting a 90Hz refresh rate, providing a smooth and pleasant web surfing and video viewing experience.

It is equipped with a 20-megapixel front camera, and on the rear, a 64-megapixel main camera, an 8-megapixel ultra-wide camera, a 5-megapixel depth camera, and a macro camera. It has a large 5000mAh battery, supports 15W fast charging, Samsung Pay, and on-screen fingerprint recognition. The colors available are Awesome Black, Awesome White, and Awesome Violet, priced at 374,000 KRW.

At 11 PM Korean time on the 17th (10 AM Eastern Time, USA), Samsung will hold an unpacked (launch) event targeting mid-to-low-end smartphones for the first time ever. While unpacked events have previously been held for premium smartphone series such as Galaxy S, Galaxy Note, and foldable phone Z, this is the first time a separate unpacked event will be held to unveil the mid-range Galaxy A series.

At this unpacked event, the 'Galaxy A52' and 'Galaxy A72' are expected to be announced. The Galaxy A52 will have a 6.5-inch screen, and the Galaxy A72 a 6.7-inch screen; both models are expected to feature quad cameras including a 64-megapixel wide-angle main camera. Additionally, features previously found only in premium smartphones, such as optical image stabilization (OIS) and IP67-rated water and dust resistance, are expected to be included.

Samsung holding an official unpacked event for the Galaxy A series indicates the growing importance of mid-to-low-end models in its overall wireless business. Since Apple dominates the premium market and Chinese companies are aggressively competing in the mid-to-low-end market, expanding the lineup and strengthening competitiveness through active marketing is inevitable.

According to market research firm Counterpoint Research, as of January, global smartphone sales reached 121.96 million units, with Apple holding the top spot with a 20% market share, and Samsung Electronics ranking second with 17%. Chinese companies Xiaomi and Oppo followed with market shares of 13% and 11%, respectively.

This content was produced with the assistance of AI translation services.