Samsung Bespoke Refrigerator Painted in 360 Colors... Stock Rate 'Zero'

[Asia Economy Reporter Suyeon Woo] Samsung Electronics has launched the Bespoke refrigerator, which allows customers to create their own refrigerator by combining 360 different colors. Marking the third year since the launch of the Bespoke refrigerator, Samsung Electronics has expanded the range of color choices and implemented innovations to reduce inventory rates through new manufacturing techniques.

On the 9th, at the Samsung Digital Plaza Gangnam Main Store in Nonhyeon-dong, Seoul, a kiosk was installed on the 6th floor that virtually combines and displays Bespoke refrigerator colors. Customers can select their desired color from a palette of 360 prism colors printed on small glass pieces and print the color composition and completion level on the spot.

The 360 colors were developed by Samsung Electronics with reference to trend colors from the global paint company Benjamin Moore. Even within the same white, there are subtle differences such as Pure White and Cream White. Reflecting this, Samsung Electronics created the '360 Prism Color' palette.

360 Bespoke Refrigerator Color Palette Displayed at Samsung Digital Plaza Gangnam Main Store
Photo by Woo Su-yeon

As the number of color options increased, concerns about product delivery times and manufacturing methods also grew. Samsung Electronics developed the 'Prism 360 Glass Coloring' technique, which combines traditional printing methods with high-resolution digital printing technology. By changing the manufacturing process, the delivery period was reduced to within two weeks, and since the products are made to order, the inventory rate was lowered to nearly zero. Additionally, because the basic colors are digitally combined without the need for pre-mixing ink, production speed has also increased.

Wi Hoon, Executive Director of Samsung Electronics Development Group, said, "We developed our own printer that can apply a printing ink absorption layer on glass and perform digital printing. Although the process is more complex and demanding than before, the 100% made-to-order system eliminates inventory, which also enhances eco-friendliness."

Bespoke 4-Door Refrigerator New Model Photo (Kota Sun Yellow) / Photo by Samsung Electronics

The new Bespoke refrigerator not only offers a variety of colors but also enhances practicality by installing a water purifier inside the door. When opening the left panel of the refrigerator, there is an 'Auto-fill Water Purifier' with a 1.4ℓ capacity water tank that automatically refills, and a separate 'Hidden Dispenser' that allows users to immediately dispense small amounts of water.

The water purifier filter notifies the user when it needs to be replaced, and the user can easily order and replace it. The purifier has been certified for safety by NSF International, an official US National Standards Association, for 73 items including heavy metals, bisphenol A, and perfluorinated compounds. This is the highest number of certified items among water purifiers installed in refrigerators in Korea.

The refrigerator’s internal functions and design have also been significantly improved. Instead of the curved 'Contour Design' on the back, a flat design has been applied to increase spatial perception. The refrigerator compartment is equipped with a 'Multi-Pantry' that allows users to select from six modes tailored to individual dietary patterns: wine, grains, fruits, vegetables, meat, and fish. The retail price of the new Bespoke 4-door refrigerator ranges from 2.89 million to 4.69 million KRW, depending on features, capacity, and door panel specifications.

Along with the refrigerator launch, Samsung Electronics plans to expand the customized Bespoke concept throughout the home, from the kitchen to the living room, bedroom, and laundry room. Within the first half of this year, Samsung plans to release 17 new Bespoke products across various categories, including water purifiers, washing machines, dryers, two types of Air Dressers, shoe care devices, microwaves, dishwashers, air conditioners, air purifiers, and wireless vacuum cleaners.

This content was produced with the assistance of AI translation services.