Hot SNS Clubhouse: Jung Tae-young, Vice Chairman of Hyundai Card, Communicates with the Public
Seong Dae-gyu, CEO of Shinhan Life, and Heo Jeong-su, CEO of KB Life, Also Join
Popular Among Job Seekers in Finance and Financial Public Enterprises Seeking Information

Jung Tae-young and Yoon Ho-young Join In... Clubhouse Emerges as New Communication Channel in Finance Sector (Comprehensive) View original image


[Asia Economy Reporter Song Seung-seop] "Vinyl & Plastic (V&P) might actually be a failure case. The Taiwanese bookstore Cheongpin, which inspired us, is open 24 hours, but considering the characteristics of Itaewon, we tried to operate until 2 a.m., but not many people came as expected. (laughs)"


This was a story recently shared by Chung Tae-young, Vice Chairman of Hyundai Card, to users of the voice chat platform 'Clubhouse.' It was a space he personally created to communicate with an unspecified number of employees and citizens about Hyundai Card's management philosophy and values. The chat room was named 'Why Hyundai Card Creates Spaces.' In this place 'designed' by Vice Chairman Chung himself, as many as 7,700 people listened to his story. A conversation with a participant who identified as a former Hyundai Card employee also became a hot topic.


Vice Chairman Chung reportedly 'entered' Clubhouse upon the invitation of singer Choi Si-won. He revealed on his Facebook, "I thought I would just look around, but I was surprised by the uniquely smooth and sophisticated user experience (UX), so I am studying it with interest."


The audio-based social networking service (SNS) Clubhouse, which has recently gained popularity, is rapidly emerging as a new communication platform in the financial sector. From CEOs to job seekers aspiring to enter financial institutions, many people regardless of status or affiliation are gathering, making it a new communication channel within the financial industry.


According to the financial sector on the 12th, Shin Dae-kyu, CEO of Shinhan Life Insurance, joined Clubhouse last month upon recommendation from his company's employees, and it was confirmed that Heo Jung-soo, CEO of KB Life Insurance, also joined the Clubhouse craze. Yoon Ho-young, CEO of Kakao Bank, also joined Clubhouse to communicate with employees.


Clubhouse, which allows voice conversations, was developed in March last year by Rohan Seth, a former Google employee, together with Silicon Valley entrepreneur Paul Davidson. Membership is by invitation only from existing members. Upon joining, both the users one follows and those who follow the user are publicly visible. The number of users increased as it became known that Tesla CEO Elon Musk and Facebook CEO Mark Zuckerberg actively use it. Recently, domestic business CEOs have also embraced communication through Clubhouse. SK Group Chairman Chey Tae-won, Shinsegae Group Vice Chairman Chung Yong-jin, Woowa Brothers Chairman Kim Bong-jin, and Hanwha Life Executive Director Kim Dong-won are among those who have joined.

Jung Tae-young and Yoon Ho-young Join In... Clubhouse Emerges as New Communication Channel in Finance Sector (Comprehensive) View original image


Following Politics and Business Circles, Financial CEOs Join... Job Seekers Also Interested in Clubhouse

Clubhouse is also attracting high interest among job seekers. It allows them to hear firsthand practical experiences and field stories directly from employees of financial companies and financial public enterprises, which are known to be particularly difficult to obtain employment information from. Some users regularly open chat rooms related to financial sector employment and job introductions by leveraging their own networks. The number of participants ranges from a few hundred to several thousand.


Kim Seong-hwan (28, pseudonym), preparing for employment in the financial sector, entered a chat room on the 5th where employees of foreign banks gathered. When Kim asked, "I heard financial companies value academic background and experience a lot, but are there cases of people getting hired despite lacking these?" a current employee replied, "There are, but it varies by job category, and industry experience plays a more important role in practical interviews than in documents, so I definitely recommend gaining it."


Recently, Mickey Jung, Executive Director at Google, directly invited experts in corporate finance, mergers and acquisitions (M&A), private equity (PE), and venture capital (VC) to Clubhouse for a Q&A session with an unspecified audience, drawing attention. Hundreds of participants asked questions about the financial industry and employment at Google and foreign companies. One participant who joined at the time evaluated, "It was good to openly ask questions that people wanting to work in finance found difficult to ask, to people who are hard to meet otherwise."


Domestically, Toss also used Clubhouse to communicate with prospective applicants. When Toss announced recruitment for the first quarter and employees including CEO Lee Seung-geun opened a chat room titled 'A Place Where People Working at Toss Gather,' more than 400 users flocked. A Toss official explained, "The purpose was to resolve questions through Clubhouse while conducting recruitment."





This content was produced with the assistance of AI translation services.

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