KakaoTalk Adds 'Kakao Shopping' as 4th Tab... Gifts, Shopping, and Live All in One Place

[Asia Economy Reporter Kang Nahum] Kakao Commerce announced on the 9th that it will launch 'Kakao Shopping,' which gathers Kakao Commerce services in a separate tab within KakaoTalk.

The newly added tab, 'Kakao Shopping,' is the fourth tab within KakaoTalk, located between the existing #(Shop) tab and the More tab. Until now, users could access services operated by Kakao Commerce such as Gift, Makers, Shopping, and Kakao Shopping Live through the More tab. After this update, it is expected that user accessibility will improve through the integrated space.

The themes of Kakao Shopping will be operated with 30 to 40 themes monthly, and related themed products will be updated daily through card-style content called 'Today's Theme.'

Additionally, Kakao Shopping Live will be placed at the top of the 'Kakao Shopping' screen to expand user accessibility to live commerce. Users can watch Kakao Shopping Live broadcasts in real-time through Kakao Shopping and also check past broadcasts.

In particular, Kakao Shopping Live plans to continuously expand live commerce broadcasts from 1 to 2 times a day to more than 5 times a day, coinciding with the launch of Kakao Shopping. Unlike before, when all broadcasts were planned and produced directly by Kakao Shopping Live, some programming will now be live broadcasts planned directly by brands and distributors, providing users with more diverse live content through Kakao Shopping.

Other areas will introduce events held by services operated by Kakao Commerce, such as Gift, and recommend products suitable for various anniversaries and seasons, such as 'Family Month,' by service.

The newly launched Kakao Shopping will be available after updating KakaoTalk to version 9.2.5 or higher on iOS and Android.

This content was produced with the assistance of AI translation services.