CJ O Shopping, Lee Sora Project First Broadcast on the 7th... Introducing Items Curated Personally

CJ O Shopping will launch the beauty, health, and lifestyle specialized planning program 'Lee Sora Project' on the 7th.

[Asia Economy Reporter Lim Chun-han] CJ O Shopping announced on the 4th that it will launch a beauty, health, and lifestyle specialized planning program called the ‘Lee So-ra Project’ with Lee So-ra on the 7th. This program will be broadcast every Sunday from 10 a.m. for 75 minutes, showcasing a variety of items personally experienced and curated by Lee So-ra.

The Lee So-ra Project is a program where customers communicate together to create the value of the content. A representative example is the 12-week project. Within the 12-week project, monthly challenges are held, helping customers form healthy and beautiful lifestyle habits.

The first project is the Super Sora Project, which will hold a kale juice challenge throughout March. Participants can watch a kale juice making video personally produced by Lee So-ra and share the video via the official Lee So-ra Project CJmall page or Instagram account. Among the customers who participate in the challenge, 20 people will be selected by lottery to receive 50,000 won worth of CJmall points.

The Lee So-ra Project offers crossover shopping that expands customer experience through CJmall and SNS, centered on the TV live channel. Products not sold during the live broadcast or useful lifestyle information will be selectively revealed on CJmall’s ‘Sora Market,’ greatly enhancing customer shopping satisfaction. Through the official Lee So-ra Project Instagram, customers can ask questions about Lee So-ra’s lifestyle at any time and receive answers.

The first broadcast product is the Dyson Airwrap, currently the hottest item among recent beauty and hair appliances. This product has been personally used by Lee So-ra for about three years, even before it gained high interest in Korea. On the 14th, Ever Collagen In & Up Plus will be introduced. Containing ‘low molecular collagen peptides’ recognized by the Ministry of Food and Drug Safety for skin functionality, it helps maintain skin moisture and protects skin health from damage caused by ultraviolet rays.

Lee So-ra said, “The goal of the Lee So-ra Project is for customers’ lives to be more enjoyable through the healthy values it pursues,” and added, “I want to create a program that communicates closely with customers, providing satisfaction beyond expectations and offering a unique enjoyment.”

A CJ O Shopping official said, “Just like the Lee So-ra Project’s slogan, Real Life Show, we plan to well incorporate Lee So-ra’s living lifestyle story into the program to deliver the value of healthy beauty to customers,” and added, “We will develop it into a sustainable program that creates trends and shares positive values together with Lee So-ra, an excellent storyteller who receives empathy and support from all generations.”

This content was produced with the assistance of AI translation services.