Naver and Korean Air Join Forces for Digital Innovation in Airline Services
From Ticketing to Check-in and Boarding on Naver... Simplified Service
[Asia Economy Reporter Kang Nahum] Naver and Korean Air have joined hands to drive digital innovation and future competitiveness in the aviation service sector.
On the 24th, Naver and Korean Air announced on the 25th that they signed a Memorandum of Understanding (MOU) for digital innovation in the aviation service sector at Naver Green Factory. The signing ceremony was attended by Han Seong-sook, CEO of Naver, and Woo Ki-hong, CEO of Korean Air, among others.
The two companies agreed to connect Korean Air’s aviation service business foundation and know-how with Naver’s AI technology, Naver Cloud Platform (NCP), Pay, content services, and other digital capabilities to enhance user experience.
In particular, Korean Air plans to simplify the service flow from ticket issuance to check-in and boarding using Naver’s AI technology and platform, and prepare to provide various Naver content services onboard aircraft.
Additionally, by leveraging Naver’s voice recognition and natural language processing technologies to maximize work efficiency, they plan to explore various cooperation models such as allowing users to log in with their Naver ID and pay for tickets via Naver Pay on Korean Air’s website and app.
Naver plans to build a "virtuous cycle structure" that enables users to feel convenience through its services during the air travel process and reflect accumulated user patterns in the services to increase user satisfaction.
Furthermore, the two companies will continue discussions to link their respective membership programs, 'Naver Plus Membership' and 'Skypass Mileage.'
Hot Picks Today
Cerebras Soars 70% on IPO Debut: Is Nvidia's Reign Ending as a New AI Semiconductor Power Emerges?
- After Surpassing 8,000 Points, Is Profit-Taking Underway?... Why Is the KOSPI Plunging?
- "Multi-Million Won Bonuses, Life Is Sweet"—Even Employee Reactions... SK hynix Overtakes Samsung to Claim No. 1 Spot
- "Gave in to the Momentary Temptation": Japanese Police Official Dismissed After Stealing 100 Million Won Next to Body
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
CEO Han said, "Sharing the goal of enhancing user experience, we will continuously discover areas for cooperation across various fields. Based on Naver’s technology and service capabilities, we will add 'smartness' to the aviation service sector and simultaneously advance Naver’s overall services."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
