Dunkin's 'Milk Donut' Surpasses 1 Million Sales in 48 Days Since Launch
Dunkin's Record for Most Sales in the Shortest Period
[Asia Economy Reporter Lim Hye-seon] Dunkin, operated by BR Korea, a subsidiary of SPC Group, announced on the 18th that its ‘Milk Donut,’ launched in January, has surpassed 1 million units in sales. This achievement was reached just 48 days after the product's release, setting the record for the fastest and highest sales in Dunkin's history.
Dunkin attributed the popularity of the ‘Milk Donut’ to its soft and chewy texture and the use of high-quality ingredients. The donut's size, which is 15% larger than the traditional ring donut, and its milk-based recipe, making it suitable for children, also received great positive feedback from customers.
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Dunkin’s ‘Milk Donut’ comes in two varieties: ‘Milk-fed Large White Donut’ and ‘Milk-fed Large Soft Donut.’ Originally planned as a seasonal product for January only, the ‘Milk Donut’ has been expanded to a year-round offering due to its explosive popularity.
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