Home&Shopping Expands Accommodation Voucher Products to Revitalize the Sluggish Travel Industry
On the 20th, Overseas Hotel Accommodation Voucher Products Scheduled for the First Time This Year
[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 18th that it is expanding its lineup of domestic and international accommodation voucher products to revitalize the travel industry, which has been stagnant due to COVID-19. Home&Shopping had suspended sales of overseas travel products last year due to the impact of COVID-19, but recently resumed sales of accommodation vouchers reflecting the demand for 'Hokangs'?staying at hotels to enjoy a travel-like experience instead of traveling abroad. As the COVID-19 situation prolongs, related product sales have gained great popularity. Home&Shopping explained that since January, through four broadcasts of domestic accommodation vouchers including ▲Happy Free Accommodation Voucher ▲Novotel Ambassador Dongdaemun Hotel ▲Ramada by Wyndham Jeju Hamdeok, it has sold over 10,000 units and recorded sales of 2 billion KRW.
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On the 20th, it organized overseas hotel accommodation vouchers for the first time this year. It will sell a 3-night accommodation voucher for the 5-star hotel 'Ramada Plaza Menam Riverside' in Bangkok, the city with the highest number of visitors worldwide. This product can be used for one year after the COVID-19 self-quarantine is lifted in both South Korea and Thailand. By December of this year, it offers 100% refunds and allows date changes or exchanges for domestic hotel accommodation vouchers without additional charges up to 14 days before check-in. A Home&Shopping official said, "We are planning domestic and international resort and hotel travel products to revitalize the travel industry struggling due to the prolonged COVID-19 situation," adding, "We will introduce various travel products considering the gradually increasing customer demand."
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