"Get 'B-Sided Consultation' from Popular YouTubers" LG Hello Hosts Live Commerce 'Hello Live'
Broadcast on the 18th and 25th at 7 PM via Source Live, LG HelloVision website, and YouTube
Targeting MZ generation humor code... Popular YouTube creator team 'Pisik Daehak' appearing
Interacting with viewers, answering questions about broadcasting and internet services, and recommending personalized products
[Asia Economy Reporter Eunmo Koo] LG HelloVision announced on the 18th that it will conduct a live commerce called ‘Hello LIVE’ that consults on the concerns of the MZ generation related to broadcasting and internet services and recommends customized products. Hello LIVE will be broadcast live from 7 PM on the 18th and 25th on Source Live, LG HelloVision’s homepage, YouTube, and Facebook.
Hello LIVE’s core concept is interactive communication with viewers. If viewers leave concerns about the quality and fees of broadcasting and internet services they experience in daily life in the real-time chat window, they can receive suggestions for the optimal products to solve these issues.
This live commerce features creators who have recently been gaining attention mainly among the 20s to 40s age group. Comedian Ahn Yoonsang, a ‘master of personal skills’ capable of impersonations ranging from politicians to celebrities and sports stars, will serve as the main MC. Additionally, YouTubers Lee Yongju and Jung Jaehyung, who are active on YouTube channels such as ‘Class of 05 is Back’ and ‘B Face-to-Face Date,’ will join together.
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Park Seunghwa, Head of Marketing Lab at LG HelloVision, said, “Since LG HelloVision has been gaining favorable responses from the MZ generation by emphasizing excellent quality and cost-effectiveness, we planned live commerce to strengthen communication with them. We will continue various customized marketing activities for the MZ generation, who are familiar with non-face-to-face and two-way communication and video content.”
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