Samsung Asset's 'Gullyeora Money' Video Hits 5 Million Views

[Asia Economy Reporter Junho Hwang] Samsung Asset Management's digital campaign video "Roll the Money," designed for investment novices struggling with global direct investments, surpassed 5 million views within two weeks of its release.

Samsung Asset Management produced the "Roll the Money" video, which addresses the effectiveness of global fund investments through a story that any beginner investor can relate to. Inspired by the animation "Run, Hani," the video features Hani, a singer and actress formerly of the idol group EXID, as the model.

A representative from Samsung Asset Management stated, "This campaign was conducted with the hope that individual investors would find it easier to start investing in global funds, and it received a positive response in a short period." They added, "As more people show interest in investing, we will continue to communicate through more accessible content."

This content was produced with the assistance of AI translation services.