Casamia Launches Special Promotion as the 'Sofa Specialty Store'

Various Benefits Including Mileage Rewards and Samsung Card Long-Term Interest-Free Installments for Sofa Purchases

Casamia is running the 'Sofa Specialty' promotion until the 21st of next month.
[Photo by Casamia]

[Asia Economy Reporter Kim Jong-hwa] Shinsegae's living & lifestyle brand Casamia is running the 'Sofa Hotspot' promotion until the 21st of next month.

Casamia offers a variety of sofas featuring convenient and comfortable usability, good design, and quality materials. Last year, sofa category sales grew approximately 141% compared to the previous year. In particular, the modular Cloud sofa 'Campo Series' accounted for 30% of total sofa sales, quickly becoming a flagship product representing the brand.

Accordingly, Casamia has prepared this special sofa category promotion to introduce and allow more customers to experience various sofa products, including the Campo series.

Through Casamia's popular new sofa 'Relay Payback' event, customers who purchase three popular new sofa models?Bianco, Belloni, and Noble?will receive 20,000 mileage points. Before purchasing a sofa, customers can enjoy special sofa purchase benefits such as living room package discounts, 20% off on TV stands, and additional discounts on rugs and cushions.

When purchasing a sofa with the Shinsegae Casamia Samsung Card, customers can enjoy up to 36 months of interest-free installments. There is also a 5% discount on the final payment amount, further reducing the purchase burden.

The 'Bedroom Style Package Proposal Exhibition,' which allows customers to create a cozy bedroom for comfortable sleep, is also being presented. Customers who purchase bedroom packages included in the event items can buy mattresses at a 20% discounted price and receive a free bedside table. If additional items are purchased, dressers and vanities are sold at a 30% discounted price, and when paying with the Shinsegae Casamia Samsung Card, 5% points can be accumulated on the bed price.

Yoo Hyung-ho, head of Casamia's sales strategy team, said, "We plan to nurture the sofa sector as a core category and further strengthen the sofa lineup considering customers' lifestyles. In addition to the Campo sofa, which achieved 13 billion KRW in sales, we will do our best to create a second and third Campo sofa."

This content was produced with the assistance of AI translation services.