'Jipkok' and 'Seollentine'... Shilla Hotel Doubles Sales of Valentine Cakes

Sales Volume Doubled Compared to Last Year and Increased 2.6 Times Since 2019 Over 15 Days in February
Special Lunar New Year Demand Amid Prolonged 'Jipkok' Stay-at-Home... Loyal Customers Seeking Upgraded Flavors

[Asia Economy Reporter Yuri Kim] The Seoul Shilla Hotel's Valentine's Day cake 'Touch of Rose' saw a sharp increase in sales due to the combined effects of the 'stay-at-home' trend and the Lunar New Year holiday demand.

Seoul Shilla Hotel announced on the 16th that an analysis of 'Touch of Rose' cake sales from February 1 to 15 showed that this year's sales doubled compared to the same period last year and increased about 2.6 times compared to 2019. It is analyzed that the extended COVID-19 situation strengthened the 'stay-at-home' trend, and the combined effect of 'Seollentine' (Valentine's Day following the Lunar New Year holiday) created a special demand.

In particular, sales of the 'Touch of Rose' cake have continued steadily even after Valentine's Day and the Lunar New Year holiday, drawing attention. While sales of 'Touch of Rose' nearly halved on the 15th, the day after Valentine's Day last year, this year they maintained about 80-90% of the holiday period sales. Seoul Shilla Hotel also analyzes that upgrading the cake's flavor to attract loyal customers was another factor in its popularity.

Now in its sixth year, 'Touch of Rose' has been upgraded this year with a sponge cake using 'Special Shilla Blend' tea, blended by the trendy British tea brand 'Tea Makers of London' exclusively for Shilla Hotel.

Seoul Shilla Hotel will sell the 'Touch of Rose' cake at the hotel bakery 'Pastry Boutique' until White Day (March 14). A hotel official said, "Although White Day is a less talked-about anniversary compared to Valentine's Day, we expect it to maintain higher popularity than usual due to the influence of 'stay-at-home' and 'home parties.'"

This content was produced with the assistance of AI translation services.