CJ Foodville Vips, Repeat Visits Last Year Were Three Times Higher Than Regular Customers

At Vips, Dine Out with Confidence During COVID-19

VIPS Premier Mokdong 41 Tower Branch

[Asia Economy Reporter Lim Hye-seon] CJ Foodville announced on the 16th that according to the big data on customer visits to Vips from January to December last year, the number of visits by premium membership 'Vips Mania' customers was more than three times higher than that of regular customers. The payment amount of Vips Mania customers was also 2.3 times higher than that of regular customers. Although the overall dining-out market has been sluggish due to COVID-19, interest in safe dining has increased, and there is a growing tendency to choose verified places.

Vips grants the 'Vips Mania' grade to customers who visit more than four times a year and spend over 200,000 KRW, and the 'Vips Mania Plus' grade to those who visit more than six times a year and spend over 400,000 KRW, offering various customized benefits. Every Wednesday is designated as 'Mania Day,' providing a 10% discount for Mania members and a 15% discount for Mania Plus members.

Thorough quarantine and hygiene management, making it a safe dining place to visit, also played a key role in increasing customer loyalty. Since the COVID-19 outbreak, Vips has established its own 'Safe Restaurant' standards that exceed government and local government criteria and continuously develops them according to the situation in stages, managing at the industry's highest level. They also run a self-initiated 'Dining Etiquette' campaign with customers, including mandatory mask and disposable glove wearing, refraining from conversation, and recommending the use of individual plates.

This content was produced with the assistance of AI translation services.