LG Display Launches 'Value Consumption Campaign' for Lunar New Year to Support Local Farms

[Asia Economy Reporter Kim Hyewon] LG Display announced on the 14th that it conducted a 'Value Consumption Campaign' in celebration of the Seollal holiday.

This Seollal, LG Display collaborated with the Paju Pear Research Association in Gyeonggi and the Murae Gotgam Agricultural Cooperative in Gyeongbuk to sell pear and dried persimmon gift sets within the company. The company purchased additional quantities equal to the amount bought by employees and delivered them as holiday gifts to underprivileged neighbors near the workplaces. The total number of pear and dried persimmon gift sets purchased by employees and the company reached approximately 1,600 boxes.

LG Display and its employees are participating in value consumption, seeing it as a good opportunity to support farmers and purchase quality agricultural products. Last Chuseok, they purchased 2,300 boxes of oak shiitake mushroom gift sets from Gumi, Gyeongbuk, and earlier, the in-house sales of plums from Gimcheon, Gyeongbuk reached 3,400 boxes.

LG Display stated, "We hope that the purchase of local agricultural products by our employees will provide some help to farmers who, while looking at their crops ready for harvest, feel more worry than hope," adding, "We will continue various efforts such as the value consumption campaign to support local farmers."

LG Display has been steadily conducting a series of value consumption campaigns since last year to encourage employees to purchase local agricultural products, aiming to help farms facing many difficulties due to COVID-19, such as reduced sales channels and decreased demand.

Since the campaign started, in-house sales of four items produced in Paju and Gumi?pears, dried persimmons, plums, and mushrooms?have been conducted in three phases, with about 3,000 employees and the company purchasing agricultural products worth approximately 200 million KRW. Among these, the quantity purchased by the company was delivered to about 2,200 underprivileged people in the local community.

This content was produced with the assistance of AI translation services.