CU Launches Watdeomap Tteokbokki with Extreme Spiciness

New Giant What The Map Tteokbokki sold at CU

[Asia Economy Reporter Lim Chun-han] CU announced on the 14th that it has launched the ‘New Giant What the Map Tteokbokki,’ which features the spiciest flavor among all its products to date.

The name New Giant What the Map Tteokbokki is derived from the American slang expression “What the!” used in surprising or embarrassing situations. This product contains an extremely spicy sauce made from the Carolina Reaper, currently listed in the Guinness World Records as the hottest chili pepper in the world.

The Carolina Reaper has a Scoville Heat Unit (SHU) rating of up to 2.2 million, which measures the concentration of capsaicin and indicates the level of spiciness. This is 220 times hotter than the Cheongyang chili pepper and even surpasses the Scoville rating of pepper spray used for riot control (2 million SHU).

The New Giant What the Map Tteokbokki uses the Carolina Reaper as its key ingredient, combined appropriately with regular chili powder and gochujang (Korean chili paste) to create a spicy flavor that is not just intense heat but also tingling, sharp, and sweet, preserving the unique taste of tteokbokki.

To celebrate the launch of the New Giant What the Map Tteokbokki, CU is holding an event until the 22nd where customers who comment on the What the Map Tteokbokki post uploaded on CU’s Facebook page will be entered into a draw to win the What the Map Tteokbokki.

A BGF Retail official said, “The New Giant What the Map Tteokbokki was planned targeting a niche group of spicy food enthusiasts, but it is not just a product that is simply hot; it contains delicious spiciness.” He added, “As the psychological standards for spiciness have risen worldwide, we are expanding our product lineup so that customers can have various experiences according to their preferences.”

This content was produced with the assistance of AI translation services.