These Days, Do People Head to Secondhand Trading Apps After Receiving Sebaetdon?

[Asia Economy Reporter Kim Cheol-hyun] A survey has found that Generation Z (referring to the young generation born from the mid-1990s to the early 2000s) tends to use secondhand trading apps more during the Lunar New Year holiday period.

According to Bungaejangter's "Generation Z's New Year's Money Utilization Report," which compared the Lunar New Year holiday period in 2020 with the previous year, the daily active users (DAU) of Bungaejangter decreased among other age groups during the holiday, while users under 25 years old actually increased.

The number of users under 25 began to rise from the second day of the holiday, peaking on the third day. This figure was 26% higher compared to seven days before the holiday. Examining the gender-based increase on the third day of the holiday, which showed the highest number of visits for the under-25 age group, males increased by 37% and females by 18% compared to the lowest point seven days before the holiday.

Looking at the categories of items sought by Generation Z who received New Year's money through the increase in search terms among those under 25 during the seven days after the holiday, luxury brand wallets, hoodies, game consoles, and AirPods stood out. Searches for wallets and card wallets doubled immediately after the holiday. Clothing-related search terms included hoodies, sweatshirts, and windbreakers. The search term "Nike Tech Pack," popular among Generation Z, increased by 64%, and "Nike Windrunner," a type of windbreaker, rose by 124%. Searches for premium brand hooded zip-ups such as Stone Island, Moncler, and Off-White also more than doubled.

Search terms related to digital devices highlighted audio equipment and game consoles. Searches for "unopened AirPods Pro" surged nearly tenfold. Additionally, comparing transaction data for the seven days after the holiday with the seven days before, increases in transactions for star goods, comic books, and bicycles were notable. Kwak Ho-young, head of Bungaejangter's Fashion & Lifestyle Business Team, said, "Looking at the search figures and transaction volumes of Generation Z immediately after last year's Lunar New Year, it appears that brand purchases considering resale after experience, rather than the concept of ownership, have become one of Generation Z's consumption tendencies."

This content was produced with the assistance of AI translation services.