"4 out of 5 People Spend Over 30,000 Won on Holiday Ready Meals"

Survey on 'Intention to Purchase Convenience Foods for Seol Holiday' Conducted Among 4,108 Consumers

[Asia Economy Reporter Lim Hye-sun] Four out of five people are expected to spend more than 30,000 won on convenience foods during the Lunar New Year holiday period.

The survey targeted 4,108 consumers planning to purchase convenience foods ahead of Seol and was conducted from the 1st to the 5th regarding their 'intention to purchase convenience foods for the Lunar New Year holiday,' announced on the 9th. When asked about the budget for purchasing convenience foods for the holiday, 38% responded with 'between 30,000 won and less than 50,000 won,' which was the highest. Following that, 'between 50,000 won and less than 70,000 won' accounted for 28%, and 'between 70,000 won and less than 100,000 won' was 14%, ranking second and third respectively.

'Between 10,000 won and less than 30,000 won' ranked fourth with 11%, and those who said they would purchase '100,000 won or more' accounted for 9%. This means that 89% of all respondents, or four out of five people, intend to spend at least 30,000 won on convenience foods.

The biggest reason for purchasing convenience foods was 'to replace holiday foods (33%),' and 25% of consumers responded that it was because 'there is nothing to eat at home due to reduced visits to hometowns and relatives.'

Specifically, the most popular convenience food items people want to buy for the Lunar New Year holiday were holiday dishes such as Jeon and Tteokgalbi at 57%. Soups, stews, and jjigae that can replace regular meals followed at 43%, and 39% of respondents chose late-night snacks such as chicken, bossam, and jokbal.

Additionally, when asked about plans for 'home drinking' during the holiday period, 63% answered 'yes.' Preferred side dishes included 'anju commonly enjoyed at pojangmacha such as chicken feet, makchang, ggomjangeo, and pork skin (51%),' which ranked high.

This content was produced with the assistance of AI translation services.