The Meeting of Genie Music and Matisse... Recommended Jazz Plays Increase 13 Times

Art and Music Collaborative Marketing

[Asia Economy Reporter Cha Min-young] Genie Music's unique marketing linking art and music, ‘Henri Matisse Special Exhibition: Jazz and Theater,’ is gaining positive responses.

According to Genie service big data on the 9th, the average streaming count of Genie’s recommended 20 jazz songs from January 8 to 31 increased 13 times compared to the same period last month.

This collaboration between Genie Music and the Henri Matisse Special Exhibition, called a master of modern art, is a unique curation promotion combining two elements: music and art. Customers viewing Matisse’s jazz works at the art museum can listen to Genie’s recommended jazz playlist.

Genie Music attached a Genie landing QR code in the jazz section inside the museum so that customers can scan the QR code and enjoy the jazz playlist recommended by Genie on the spot.

Genie Music also provides special exhibition invitation tickets to all 5,460 customers who participated in the Genie Magazine Henri Matisse exhibition event. Applicants for the event can view the exhibition for free by simply verifying their personal information at the special exhibition information desk.

Lee Sang-heon, Head of Strategic Marketing at Genie Music, said, “Genie Music, which prioritizes customer-centricity, made a bold decision to provide viewing opportunities for all customers participating in this promotion to enjoy both music and art simultaneously,” adding, “We will continue to diversify Genie services to ensure that music lovers can be happy.”

Meanwhile, Genie Music offers discount benefits so that Genie paid customers can view the special exhibition at a lower price. When Genie members verify their membership at the information desk, a 2,000 KRW on-site discount is given, and the same applies to KT and LGU+ customers using Genie Music.

This content was produced with the assistance of AI translation services.