Lotte Duty Free, Duty-Free Shopping on Non-Stop Tourist Flights... Partnership with 4 Domestic Airlines

Exclusive Partnership with Air Busan Offers Up to $887 Instant Use Credit
Lotte Duty Free January Sales Grow 70% Month-on-Month for Non-Stop Sightseeing Flight Passengers

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 9th that it has partnered with domestic airlines such as Air Busan, T'way, Jeju Air, and Air Seoul to offer various duty-free shopping benefits in response to the increasing demand for no-landing sightseeing flights.

No-landing sightseeing flights are air travel products that pass through foreign airspace without landing and return to the departure airport. Since the Ministry of Land, Infrastructure and Transport began granting international sightseeing flight permits in December last year, domestic airlines have been entering this travel market. The number of approved no-landing sightseeing flight operations this month totals 23 flights, expanding from 11 flights in December and 17 flights in January. The industry expects the number of passengers on no-landing sightseeing flights to increase during the Lunar New Year holiday.

Customers using no-landing sightseeing flights partnered with Lotte Duty Free can receive up to LDF PAY 600,000 KRW based on their purchase amount at Lotte Duty Free downtown stores. Popular fashion accessory brands such as Tumi, Camper, and Furla, as well as beauty products, can be purchased at discounts of up to 60%.

Lotte Duty Free has formed an exclusive partnership with Air Busan, which operates six no-landing sightseeing flights in February, including on February 13 during the Lunar New Year holiday. Passengers on Air Busan no-landing sightseeing flights who use Lotte Internet Duty Free receive benefits worth up to $887, including immediately usable credits such as 'Special Dream 5 types' worth $112 and 'The Dream 5 types' worth $425. They also receive a 'Lotte Beauty Kit' consisting of L'Or?al skincare products or Atelier Cologne perfumes.

The purchase amount of duty-free goods by no-landing sightseeing flight passengers was found to be 2.5 times higher than the average spending of domestic customers before the COVID-19 situation. In the current domestic duty-free industry, which inevitably relies on Chinese daigou sales, no-landing sightseeing flights, along with domestic customs clearance duty-free sales, serve as an important channel to generate sales targeting domestic customers. Lotte Duty Free reported that sales to no-landing sightseeing flight passengers in January this year increased by about 70% compared to the previous month.

Lee Jung-min, head of the platform business division at Lotte Duty Free, said, "One of the main purposes of no-landing sightseeing flight users amid the ongoing COVID-19 impact is duty-free shopping," adding, "As Lotte Duty Free's market share in the domestic duty-free market linked to no-landing sightseeing flights continues to grow steadily, we will continue to prepare various benefits to repay our customers' support."

This content was produced with the assistance of AI translation services.