Hwayo Launches Smart Order Service... Available Nationwide at GS25 Stores

[Asia Economy Reporter Seungjin Lee] Hwayo announced on the 8th that it will implement a smart order service nationwide through GS25. Through the GS25 mobile app 'The Pop' under 'Wine25 Plus,' customers can purchase Hwayo52 and Hwayo X.Premium 750ml via the smart order service.

The smart order system allows customers to designate their preferred GS25 store to pick up their order after completing adult verification and payment. Additional ID verification is conducted upon pickup. Hwayo53 and Hwayo X.Premium are sold packaged in exclusive boxes, respectively.

Hwayo53 is a distilled liquor boasting the highest alcohol content of 53 degrees among Hwayo products. It pairs well with richly seasoned and flavorful oily dishes. Hwayo X.Premium is a premium single rice barrel liquor made by aging the original Hwayo41 in oak barrels for an extended period. In June last year, it became the first pure Korean whiskey to be officially recognized as whiskey by the EU, opening export routes to Europe. With its mature and smooth texture, it is recommended to enjoy it neat or paired with cheeses and nuts.

With the expansion of the home drinking trend and increasing consumer demand for traditional and premium liquors, Hwayo is enhancing consumer accessibility by expanding the distribution network of the larger 750ml products compared to the commonly distributed 375ml products in the existing market. Additionally, leveraging the smart order service, Hwayo plans to compete with various imported premium liquors to elevate the perception and value of Korean traditional liquors.

Choi Byung-moon, team leader of Hwayo’s sales department, stated, “Although Hwayo is made using domestically grown rice and traditional methods, it is not recognized as traditional liquor under the liquor tax law, making online sales impossible and limiting availability in some regions.” He added, “We plan to expand the smart order service so that consumers nationwide can enjoy the authentic distilled soju Hwayo of high quality.”

This content was produced with the assistance of AI translation services.