"Lie Down and Taste" ... Shinsegae Gyeonggi Branch Opens 'Five Senses Stimulating' Lifestyle Store

6th Floor Lifestyle Specialty Hall Renewal ... Reorganized into 71 Brand Experiential Spaces

[Asia Economy Reporter Jo In-kyung] Shinsegae Department Store Gyeonggi Branch announced on the 4th that it will open a renewed Living Specialty Hall (photo) focused on experiential spaces on the 5th.

The Living Specialty Hall, located on the 6th floor of the store, spans approximately 3,300㎡ (about 1,000 pyeong) and houses 71 brands. It offers experiential spaces where customers can receive sleep consultations and sample home caf? beverages.

In the 'Sleep Experience Zone,' composed of premium lines from bed brands such as Ace Heritz and Simmons Black, customers can lie down on various mattresses and make purchases. Bed experts at each store recommend the most suitable mattress based on individual body types and sleep habits.

Shinsegae's living and lifestyle brand Casamia has renovated its existing store, and European prestige select shops 'Disamobili' and 'Boe' have newly opened.

The 8-pyeong lighting select shop 'Light Now' showcases seven specialized lighting brands, from the world-renowned 'Louis Poulsen' to 'Herman Miller,' offering visual enjoyment.

Reflecting the recent increase in customer interest in home caf?s, an espresso machine experience space featuring premium brands such as Jura, Nespresso, and De'Longhi has also been created. At the Jura store, counselors personally prepare various specialty coffees and home caf? menus, and professional sellers introduce coffee machines and home caf? tools tailored to individual needs.

At the Freshfind store, a customized service is provided where customers can freely select fabrics, colors, and sizes for bedding, curtains, carpets, and cushions. Laundry service is also offered once to purchasing customers.

A Shinsegae Department Store official explained, "Since COVID-19, the time spent at home has increased over the past year, leading many customers to spend generously on interior design, furniture, and home appliances," adding, "As a result, sales in the department store's living category increased by about 20% compared to the same period last year."

After completing the renewal of the Sports & Outdoor Specialty Hall last November, Shinsegae Gyeonggi Branch plans to sequentially renovate all spaces this year, starting with the Living Specialty Hall, followed by the Food Hall and Luxury Hall.

Park Soon-min, head of Shinsegae Department Store Gyeonggi Branch, said, "Through this renewal, we have introduced a 'five-senses stimulating' living store where consumers can see, touch, try, and taste directly," adding, "We will continue to discover diverse content in line with rapidly changing lifestyles and trends."

This content was produced with the assistance of AI translation services.