GS25 Celebrates Valentine's Day with 'Characters, Goods, and Delivery' Leading the Way

17 Types of Planned Sets Including Kakao Friends, Among Us, Malang Goods
Half-Price Shipping, Delivery Service, and Gift Promotion Launched

[Asia Economy Reporter Kim Yuri] GS25 has partnered with Kakao Friends, Among Us, and Malang to launch exclusive collaboration products for Valentine's Day. Delivery and shipping services, as well as pre-promotions, will also be strengthened.

On the 1st, GS25 announced the release of a total of 17 planned sets, including ▲7 Kakao Friends items ▲4 Among Us items ▲2 Malang items ▲3 Samgimi items ▲1 Yogi Otta item.

The Kakao Friends planned products include character boxes featuring Muzi, Con, Jay-G, Ryan, and Apeach, each accompanied by goods such as camping garlands, mini folding boxes, stainless steel cups, and custom stickers. Popular chocolate snacks are included, with prices ranging from 6,000 KRW to 19,900 KRW. The Among Us planned products include Among Us character acrylic keyrings and sticker goods, chocolates, and snack items, priced from 6,000 KRW to 12,000 KRW. Additionally, there are planned products including Lotte Confectionery's Malang Cow character 'Malang' mask straps, GS25's triangular kimbap character 'Samgimi' ballpoint pens, and a unique gift set called 'Sweetly Choco Otta' which includes a 10,000 KRW discount coupon from the comprehensive accommodation and mobile ticket reservation platform 'Yogi Otta.'

From February 1 to 9, GS25 will hold a 'Half of Half Price Delivery' event offering 50% off half-price delivery. The half-price delivery, normally priced at 1,600 KRW, 1,800 KRW, and 2,100 KRW depending on weight, will be available at half those prices: 800 KRW, 900 KRW, and 1,050 KRW. The Half of Half Price Delivery coupons will be given 100% to customers who purchase 20 event products such as Ferrero Rocher sets, Kakao Friends, and Among Us, and accumulate GS&POINT through the official app THE POP (limited to 5 coupons per person per day). The coupons, sent via text message on February 11, can be used for half-price delivery payments at GS25 offline stores from February 11 to 14.

Throughout February, GS25 will operate over 100 jelly, candy, chocolate, and snack products as Valentine's Day promotion items, and run a 1+1 event from February 1 to 12 where customers who purchase 4 types of Ferrero Rocher with a Samsung Card will receive one more for free. Customers who accumulate GS&POINT on THE POP after purchasing event products will be eligible for various prize events with a 100% chance of winning throughout February.

A GS25 representative said, "Based on over 30 years of accumulated sales data and Valentine's Day trend analysis, GS25 annually presents exclusive collaboration products and large-scale events that capture the hearts of diverse customer groups. We plan to continue focusing on rapidly changing consumer patterns to plan differentiated products that lead the industry and carry out diverse promotions."

This content was produced with the assistance of AI translation services.