Seven Eleven "2021 Valentine's Day Keywords, Collaboration·Wine"

Photo by Seven Eleven

[Asia Economy Reporter Moon Hyewon] Convenience store 7-Eleven announced on the 1st that it will showcase over 100 gift items ahead of this year's Valentine's Day.

This year, with the growing popularity of convenience store wines, they have prepared romantic wine gift sets.

Among the 11 best wines selected by 7-Eleven, Yellow Tail’s ‘Pink Moscato’ is a light sparkling wine with sweet fruity aromas such as strawberry, floral, and cotton candy scents, making it popular among women. It is offered in a tin case package designed in a bright pink color.

‘Freixenet Prosecco’ is a sparkling wine with lemon and grapefruit aromas and a clean bubbly sensation, with the bottle designed in a jewel shape for a glamorous look. ‘Villa M Some’ is an Italian semi-sweet wine with low alcohol content, ideal for enjoying lightly as an aperitif or dessert wine.

7-Eleven also released a collaboration product with the cement brand ‘Cheonmapyo,’ which attracted attention last year with its unique collaboration. The retro concept product uses the Cheonmapyo cement sack design on the package and newly presents the ‘Cheonmapyo Special Set,’ which includes Cheonmapyo cement popcorn and popular chocolate products all together.

They also launched unique products in collaboration with domestic and international representative characters. They utilized Korea’s representative hero ‘Robot Taekwon V’ and the popular American animation characters ‘Minions.’ The ‘Taekwon V Set’ and two types of ‘Minions Sets’ are packed with chocolates as well as popular snacks, jelly, and desserts that are widely sought after.

In line with the eco-friendly trend, 7-Eleven is also selling Valentine's Day gift sets using eco-bags. Instead of vinyl or plastic packaging, these are made from durable non-woven fabric that can be reused and serve multiple purposes such as shopping bags or recycling bags. The two types, ‘Cheonmapyo Eco Bag Set’ and ‘Taekwon V Eco Bag Set,’ contain chocolates, snacks, and more inside the eco-bags.

This content was produced with the assistance of AI translation services.