AK Plaza Bundang Branch Strengthens 1st Floor IT and F&B with Samsung Mobile Shop and More

Samsung Mobile Shop and Frisbee Open for Young Generation... Strengthening IT Genre
F&B Stores with Different Attractions Arranged Around 1st Floor Plaza... Expanding Community Role

[Asia Economy Reporter Yuri Kim] AK Plaza Bundang Branch announced on the 1st that it will strengthen the IT and food and beverage categories, which were previously unavailable, to establish itself as a young and friendly community-oriented department store.

Last December, Bundang Branch renewed its image by attracting new brands such as Tartine Bakery, Enoteca Wine Shop, The Charcuteria, and Nice Weather to transform into a trendy department store and present a fresh image to customers.

This year, AK Plaza Bundang Branch plans to gradually proceed with follow-up renovations. On the 25th of last month, it newly opened the Samsung Mobile Shop on the first floor. The store is located in the underground connecting passage, which is frequently used by young customers who rely heavily on public transportation, targeting the MZ generation who enjoy experiences and hands-on activities. Following this, Frisbee is scheduled to open in May. AK Plaza expects these stores, along with the existing Xenix Gaming store, to attract customers interested in hobbies and leisure.

In mid-March, the Starbucks Reserve store is set to open. Once Starbucks Reserve opens, various food and beverage stores with different charms, such as Shake Shack, Tartine Bakery, Enoteca Wine Shop & Bar, and Cafe de Matinee, will be located around the first-floor plaza. The renovation direction reflects the intention to make the first-floor plaza of Bundang Branch a meaningful place for local customers to meet and make appointments, and to become a friendly department store where visitors can come and go without burden.

Additionally, the first-floor cosmetics corner has strengthened the niche perfume category tailored to select tastes with brands like Jo Malone London, Tom Ford Beauty, and Diptyque. The second-floor luxury clothing corner newly arranged imported accessories brands such as Richioanna and Helen Kaminski, completing a sophisticated atmosphere.

An AK Plaza Bundang Branch official said, "We hope that visiting customers will recognize the department store as a place that is easy, comfortable, and offers a variety of enjoyable experiences."

This content was produced with the assistance of AI translation services.