Samsung Electronics Launches Galaxy S21 Smartphone Series Worldwide

Released in about 60 countries including Korea, the US, and the UK on the 29th... Expanding to about 130 countries by the end of February
Differentiated diverse content and experiential marketing unique to Galaxy in the untact era
Pre-opening stock shortage for some 'Galaxy S21' models... Pre-opening period extended to February 4

[Asia Economy Reporter Eunmo Koo] Samsung Electronics' latest smartphone series, the 'Galaxy S21', is being launched worldwide in full scale.

On the 29th, Samsung Electronics announced that the 'Galaxy S21' series will be released in about 60 countries worldwide, including South Korea, the United States, Canada, the United Kingdom, France and other European countries, Southeast Asia including Singapore and Thailand, and India. The number of launch countries is expected to expand to 130 by the end of February.

Samsung Electronics is conducting 'Galaxy S21' series launch events online for local media and partners according to the local situation in each country, or operating experience stores with thorough quarantine systems in place.

In Korea, the 'Galaxy Stage' was introduced for the first time. 'Galaxy Stage' is a platform where top crews representing each theme, including Yoo Jae-suk, Pengsoo, Ahn Ye-limchi, Lil Boi, Kim Ri-eul, Bang Sang-ho, director Yong, and Son Seok-gu, provide content reflecting various cultural codes.

From the 15th to the 28th, 'Galaxy Stage' was held over five sessions covering five themes: entertainment, music, fashion, art, and film. By the 28th, it recorded 40 million video views, a peak of 165,000 simultaneous live viewers, and 1.52 million unique viewers.

On the 29th, coinciding with the domestic launch, the 'Film Stage' held as a pre-event premiered an art film that expressed the design story of the 'Galaxy S21' through a cinematic interpretation by film director Yong and actor Son Seok-gu. They also conducted a real-time home cinema talk and quiz show with fans.

Since the 16th, Samsung Electronics has been operating 'Galaxy Studio' at Lotte Avenue Crown Plaza and 64 Samsung Digital Plaza stores nationwide, and is running the 'Galaxy To Go' service at over 200 stores nationwide, allowing customers to rent the Galaxy S21 for up to three days free of charge. As of the 28th, about 25,000 customers have used the 'Galaxy To Go' service, more than three times the number compared to the same period previously.

Additionally, the official Galaxy certified digital experience content 'Learn About Galaxy S21' has recorded over 10 million views within a week of its release. In particular, broadcaster Jang Sung-kyu's entertaining review of the actual use of the 'Galaxy S21' has received especially positive responses.

Meanwhile, Samsung Electronics extended the activation period for pre-ordered units of some models of the 'Galaxy S21' series by one week, from January 28 to February 4, due to a shortage of pre-activation stock. Gift applications for pre-order customers are also available until February 15.

Samsung Electronics is running a 'Used Phone Additional Compensation Program' until March 31, which offers extra compensation on top of the used phone market price when purchasing the 'Galaxy S21' series and trading in an old phone. Applications can also be made immediately when purchasing products on Samsung Electronics' website.

The 'Galaxy S21' series features a seamless design where the smartphone body, metal frame, and camera are smoothly connected as one, equipped with the most powerful processor among all Galaxy smartphones to date and a camera significantly enhanced with artificial intelligence (AI) technology. It is released in three models: the compact 'Galaxy S21', the 'Galaxy S21+' with a 6.7-inch large screen and large-capacity battery, and the top-spec 'Galaxy S21 Ultra'.

[Image source=Yonhap News]

This content was produced with the assistance of AI translation services.