22 Pieces Per Minute... Orion's 'Hayangsongi' Surpasses 1 Million Sales in One Month After Launch

[Asia Economy Reporter Seungjin Lee] Orion announced on the 28th that the sister product of the steady seller ‘Choco Song-i,’ called ‘Hayang Song-i,’ surpassed cumulative sales of 1 million units within a month of its release. This means more than 22 units were sold per minute, and despite being a new product, it accounted for over 20% of the total sales of Choco Song-i.

Hayang Song-i, launched last month, saw its average daily sales increase by more than 50% starting from the 11th, accelerating its sales momentum. In some stores, sales exceeded 1.5 times those of Choco Song-i, indicating a strong initial response to the launch.

This success is attributed to the fresh reinterpretation of the existing Choco Song-i by coating it with white cheese-flavored chocolate, which piqued the curiosity of the 10s and 20s generation. In particular, word of mouth spread about its ‘sweet and salty’ flavor, and it became popular among home drinkers who often chose Hayang Song-i as a wine snack.

Orion has been achieving good results by introducing ‘recreation’ products, which are new products created by adding new designs and flavors to familiar steady sellers or hit products. In September last year, targeting the 10s and 20s generation who like sweet flavors, the ‘Kkobuk Chip Choco Churros Flavor,’ which combined churros, became the top hit product in the second half of 2020. Additionally, the Choco Pie Banana, renewed with a yellow exterior in August last year, continues to receive steady love.

An Orion official said, “Hayang Song-i is gaining word of mouth on SNS due to its striking appearance and sweet and salty taste that reflects the preferences of young consumers,” adding, “It is especially well-received as a snack for children and as a wine accompaniment for adults.”

This content was produced with the assistance of AI translation services.