[2021 Asia Consumer Awards] Hyundai Premium Outlet Draws Attention as a 'Gallery-Style Outlet' Integrating Culture and Arts
Outlet Sector 'Hyundai Premium Outlet'
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Hyundai Department Store is expanding its business by operating eight outlet stores nationwide, including the opening of Hyundai Premium Outlet Daejeon in Yuseong-gu, Daejeon, and Hyundai Premium Outlet Space1 in Dasan New Town, Namyangju, Gyeonggi Province last year. Through the two premium outlets opened last year, Hyundai Department Store offers a differentiated shopping experience by combining cultural, artistic, and leisure spaces.
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The recently opened Hyundai Premium Outlet Space1 has attracted industry attention as a "gallery-style outlet." The total area of cultural and artistic facilities at Space1 reaches 36,859㎡. A storytelling-type cultural and artistic space called "Mocha Garden," designed in collaboration with world-renowned artist and designer Jaime Hayon, is a key feature. Hyundai Premium Outlet Daejeon, which opened in June last year, is a new concept resort-style outlet on a site the size of 14 soccer fields (99,834㎡).
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