bhc Chicken Launches New Year's First Menu Item 'PoteKing Fried'

bhc Chicken's new menu item 'Pote King Fried'

[Asia Economy Reporter Lim Chunhan] bhc Chicken announced on the 21st that it will launch a new menu item, 'Pote King Fried,' which reinterprets fried chicken. Pote King Fried Chicken is a menu where you can enjoy crispy chicken and savory potatoes at the same time.

Pote King Fried Chicken is coated with batter on juicy chicken and then evenly covered once more with thinly sliced domestically grown potatoes before being fried together. In particular, to maintain the crispy texture of the potatoes, the starch content was minimized, and the thickness of the potatoes was optimized considering the frying time with the chicken.

This new product launch aims to expand consumer choices by introducing a fried chicken menu, moving away from the seasoning and various sauce-based menus released so far. bhc Chicken plans to promote the product through various promotions in line with the launch of Pote King Fried.

A bhc Chicken representative said, "This new product was developed so that the younger generation, who are accustomed to seasoning and sauce flavors, can enjoy fried chicken more interestingly and deliciously," adding, "We expect it to greatly contribute to expanding the consumer base by increasing the familiarity of the younger generation with fried chicken as well as boosting franchise store sales."

This content was produced with the assistance of AI translation services.