2020 National Customer Satisfaction Index (NCSI) Survey... Notable Companies

Geumgang Jehwa

Geumgang Jehwa

View original image


Geumgang Shoe has recorded a score of 79 in the 2020 National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center, maintaining its No. 1 position in the men's dress shoes category for 17 consecutive years. Geumgang Shoe insists on domestic production only. This is explained as the pride of a native company dedicated to providing customers with the highest quality shoes. They have incorporated production lines and machinery from Italian luxury factories into their domestic facilities and increased efficiency by consolidating the Bupyeong production plant and Cheonan logistics center into Sejong City. The men's handmade shoe brand ‘Heritage’ boasts technology and quality comparable to overseas luxury brands. It is a product reflecting the management philosophy that ‘only shoes that fit Koreans perfectly can provide customer satisfaction.’


'Insisting on Domestic Production Only' Geumgang Jehwa, No.1 in Men's Dress Shoes Industry for 17 Consecutive Years View original image


SK Broadband ranked first in the IPTV sector for 10 consecutive years in the 2020 NCSI. In July last year, they revamped B tv as ‘Lovely B tv’ by putting customer-first principles at the forefront to innovate their service. The monthly subscription product Ocean (OCEAN) for movies and overseas dramas minimized the inconvenience of having to pay additional fees beyond the monthly subscription to watch the latest movies. Mobile B tv, which allows up to four family members to enjoy content even while on the move, saw a 147% increase in average daily visitors and a 740% increase in viewing counts within just half a year. ZEM Kids provides a ‘customized recommendation service for our children’ by allowing up to three profiles per child, targeting infants to elementary school students. The customer advisory group, operating since 2014, plays a role in conveying customers' voices.


Lotte Ria also ranked first in the fast food sector NCSI for 10 consecutive years. This was the result of launching new products in line with dining and consumption trend tendencies and expanding channel services using food tech in the era of the 4th industrial revolution to enhance customer satisfaction. Last year, they introduced the ‘Miracle Burger,’ made with plant-based patties, buns, and sauces, for the first time in Korea, and launched the ‘1-person Hon-dak’ targeting those staying at home due to the spread of COVID-19. They also released the ‘Folder Burger,’ developed with a concept of differentiation in form from existing burgers. The integrated app ‘Lotte Eats,’ which provides self-ordering services, was also launched.



President Jaehoon Park of Yeungnam Polytechnic University (third from the left) is communicating with students on campus.

President Jaehoon Park of Yeungnam Polytechnic University (third from the left) is communicating with students on campus.

View original image


Yeungnam College of Science and Technology recorded first place in the NCSI junior college category for 8 consecutive years. As a vocational education-focused college, Yeungnam College minimized student inconvenience through thorough visitor management to prevent COVID-19 infection, establishment of online lecture systems and educational equipment, laptop rentals for non-face-to-face classes, and support for practice kits. They are also promoting a paradigm shift in non-face-to-face employment support for students through programs such as untact interview consulting solutions, video platform employment support, and online career counseling centers.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing