Lotte ON: "Indoor wear more popular than outerwear during 'Stay-at-Home'... Special sale on 'Mayak Pajamas'"

[Asia Economy Reporter Seungjin Lee] The winter fashion trend has changed due to the impact of the novel coronavirus infection (COVID-19). As staying at home has prolonged, sales of clothing that can be worn warmly indoors have significantly increased, even during cold waves, rather than outerwear.

On the 7th, Lotte ON reviewed clothing sales for the entire month of December and found that sales of 'pajamas and homewear' increased by 17% compared to the previous year. In particular, due to demand for Christmas and year-end home parties, sales of 'pajamas and homewear' during the last two weeks of December (12.17~12.31) rose by 33% year-on-year. Additionally, sales of 'thermal underwear and heat-generating innerwear' that help with warmth increased by 599%, and 'children's underwear and indoor wear' rose by 55% in December.

Also, 'one-mile wear,' which is homewear but can be worn outside with just an outer layer, gained popularity. Sales of ‘training suits,’ comfortable for both indoor and outdoor wear, increased by 32% in December compared to the previous year, while sales of ‘T-shirts’ rose by 14%, and ‘dresses’ increased by 62% as comfortable indoor and outdoor clothing.

Accordingly, Lotte ON is preparing a ‘Family Drug Pajamas Special Sale’ with the underwear brand ‘Sokutmiin’ until the 17th, offering discounts on about 50 fleece material homewear items. Among the event products, if customers purchase two or more items, they will receive gifts ranging from ‘dental masks’ to the ‘Infinite Challenge Pajama Set’ worth about 40,000 KRW, depending on the number of purchases.

Until the 10th, a ‘One-Mile Wear Planning Exhibition for Homebodies’ will be held, offering discounts on products that can be used as both indoor and outdoor wear. About 60 brands are participating, with approximately 2,000 products discounted up to 15%.

Lee Sinhye, head of the fashion team at Lotte e-commerce, said, “Due to the impact of COVID-19, existing fashion trends are changing, and we plan to continue preparing event products that match trends based on Lotte ON’s search terms and sales data.”

This content was produced with the assistance of AI translation services.